Brand Evolution & Education

Syrp specialises in the development of smart motion control tools for filmmakers and were undergoing a brand transformation to become Syrp Lab. Under the new internal organisation operating under Videndum Media Solutions they became an innovation and content marketing hub for a division of photo and video brands. We led the strategic transformation and rebrand to Syrp Lab, developing the new brand strategy, social channels and website. We launched a filmmaking educational and community building initiative primarily focussed on YouTube, Instagram, and TikTok. Through audience and market analysis as well as historic Syrp data, we built and evolved several social-native formats cultivating an engaged filmmaking community and supporting top of funnel marketing strategy for the division.