Legends Last Forever

Crafted from the finest materials using state of the art technology, Gitzo prides itself on tripods that are built to stand the test of time. But the market is saturated with low-quality products that break easily, forcing costly repair or replacement and fuelling a wasteful throwaway culture.

Building on Gitzo’s legacy of precision craftsmanship and working closely with Gitzo’s internal comms team, we created the “Legends Last Forever” crowdfunding campaign—introducing a sustainably manufactured, fully repairable tripod with a lifetime warranty and complimentary spare parts program. Leveraging the stunning landscapes of New Zealand's South Island to highlight Gitzo’s sustainability message, we designed and produced an Indiegogo campaign, raising over 1.5M NZD in 60 days with 1,700+ sales.