Basis

Worlds First Smart Panel

Basis are changing the world of smart-home energy, crafting a next generation smart panel for increased efficiency, safety and green energy solutions. As a product development startup in the pre-production phase, Basis were navigating the complexities of bringing a new product to market without a final prototype, complicating efforts to create effective marketing collateral for a pre-order launch. Using a mixture of 3D renderings and mixed-reality shots, we helped bring the product to life demonstrating the installation and use case for the Basis Smart Panel, delivering a family of multi-use assets deployed for web, ads and social.

electrician reviewing smart panel circuit board with customer
insides of a smart panel electrical circuit board

Basis's pre-order go-live campaign was backed up by social cuts to establish the Basis brand and showcase the smart panel for the first time.

Production team

Creative, Editing: Chase Madsen

DOP, Post: Matthijs Blok

Basis team

Zaina Razzaq : Communication & Marketing

Web Design: Rich O'Brien

2D Design: Studio South

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